The mobile ads market is flourishing, but are the ads really resonating with the customer? Or are they just ‘X’-ing your ads away? Here’s a look at some key industry stats that reveals what customers really think about mobile ads that are pushed to them. Also included are a few tips for mobile marketers on how they can make their ads seem less intrusive, and draw the customer’s attention through innovative content instead.
We got talking with Zomato’s India Business Head for Online Ordering, Mukund Kulashekaran, who tells us why the brand decided to enter the online ordering space and also reveals the company’s plans to enter into new markets, and launch new services.
We caught up with Albinder Dhindsa, Co-founder of Grofers – one of the fastest growing hyper-local start-ups in India – for a quick chat about the company, the industry, mobility and more.
[Infographic Included] In this post we talk about how healthcare practitioners and service providers can look to leverage digital, to modernize healthcare services, transform care coordination and make healthcare more affordable. We also talk about specific components that should go into a digital care strategy.
The post uncovers the possibilities that Augmented and Virtual Reality holds for our future, along with a glimpse into the market potential and the massive investments being made in this space.
With the proliferation of smartphones, customers are increasingly relying on their mobile devices to carry-out their everyday tasks – right from ordering groceries to buying a house. And it’s not just individuals, enterprises too have a renewed focus on mobile, to enable their workforce to access their work-stuff, anytime, anywhere. But being mobile-first means more than just having a mobile app for your brand or having a responsive website; brands need to create experiences for their customers, on mobile.
Here’s a look at some of the key digital innovations at Starbucks since Howard Schultz was reinstated as CEO, and how they have helped the coffee king create digital experiences for their customers, boosting loyalty towards the brand.
In this post, Rahul takes you through the transition from cash to card and now mobile payment (mPayment). He also highlights some of the popular modes of mobile payment, leading payment services and security challenges associated with mPayment.
M2M and IoT may be a boon for businesses looking to know their customers better, but do customers feel the same way? Are customers fine with brands scouring through their digital footprints, to tailor the services to their needs? And where do businesses draw the line?
In this post, Avinash talks about his tryst with cars, explores how M2M applications are driving the car diagnostics industry, and how it’s furthering the smart car agenda. He also discusses a few challenges this industry faces and proposes a few solutions.