Posts Tagged

Consumer

Mobile Advertising

The mobile ads market is flourishing, but are the ads really resonating with the customer? Or are they just ‘X’-ing your ads away? Here’s a look at some key industry stats that reveals what customers really think about mobile ads that are pushed to them. Also included are a few tips for mobile marketers on how they can make their ads seem less intrusive, and draw the customer’s attention through innovative content instead.
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Mobile-First Customer Experiences

With the proliferation of smartphones, customers are increasingly relying on their mobile devices to carry-out their everyday tasks – right from ordering groceries to buying a house. And it’s not just individuals, enterprises too have a renewed focus on mobile, to enable their workforce to access their work-stuff, anytime, anywhere. But being mobile-first means more than just having a mobile app for your brand or having a responsive website; brands need to create experiences for their customers, on mobile.
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Starbucks New Logo Sign

Here’s a look at some of the key digital innovations at Starbucks since Howard Schultz was reinstated as CEO, and how they have helped the coffee king create digital experiences for their customers, boosting loyalty towards the brand.
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M2M in Smart Cars

In this post, Avinash talks about his tryst with cars, explores how M2M applications are driving the car diagnostics industry, and how it’s furthering the smart car agenda. He also discusses a few challenges this industry faces and proposes a few solutions.
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Mobile User Behaviour Patterns

Sites that are not optimized for mobile can significantly reduce the number of visitors and in turn impact your end business. Here are a few statistics depicting user behavior on the mobile channel.   Popularity
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Global Market Growth of Mobile

With mobile devices becoming ubiquitous, its reach has expanded covering every possible region of the world. Here is a look at the surging growth of mobile devices across the globe.   Popularity
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Mobile First Strategy

The video looks at how retailers can leverage the latest technologies coupled with mobile-first strategy, to drive customer engagement. Make sure to share your thoughts in the comments section below!   Popularity
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How to Drive Customer Engagement in Retail with a Mobile First Strategy

“It took 38 years for the radio to reach an audience of 50 million, 13 years for the television, 4 years for the Internet, but only 2 years for the iPhone” “9 out of 10 people use multiple screens simultaneously and smartphones serve as the common starting point for their
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