Posts In Category

MOBILITY

Mobile Advertising

The mobile ads market is flourishing, but are the ads really resonating with the customer? Or are they just ‘X’-ing your ads away? Here’s a look at some key industry stats that reveals what customers really think about mobile ads that are pushed to them. Also included are a few tips for mobile marketers on how they can make their ads seem less intrusive, and draw the customer’s attention through innovative content instead.
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Digital + Healthcare

[Infographic Included] In this post we talk about how healthcare practitioners and service providers can look to leverage digital, to modernize healthcare services, transform care coordination and make healthcare more affordable. We also talk about specific components that should go into a digital care strategy.
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Mobile-First Customer Experiences

With the proliferation of smartphones, customers are increasingly relying on their mobile devices to carry-out their everyday tasks – right from ordering groceries to buying a house. And it’s not just individuals, enterprises too have a renewed focus on mobile, to enable their workforce to access their work-stuff, anytime, anywhere. But being mobile-first means more than just having a mobile app for your brand or having a responsive website; brands need to create experiences for their customers, on mobile.
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Starbucks New Logo Sign

Here’s a look at some of the key digital innovations at Starbucks since Howard Schultz was reinstated as CEO, and how they have helped the coffee king create digital experiences for their customers, boosting loyalty towards the brand.
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Mobile Payment and Digital Wallet

In this post, Rahul takes you through the transition from cash to card and now mobile payment (mPayment). He also highlights some of the popular modes of mobile payment, leading payment services and security challenges associated with mPayment.
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M2M and IoT affecting privacy

M2M and IoT may be a boon for businesses looking to know their customers better, but do customers feel the same way? Are customers fine with brands scouring through their digital footprints, to tailor the services to their needs? And where do businesses draw the line?
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M2M in Smart Cars

In this post, Avinash talks about his tryst with cars, explores how M2M applications are driving the car diagnostics industry, and how it’s furthering the smart car agenda. He also discusses a few challenges this industry faces and proposes a few solutions.
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Cross-Platform Mobile App Development

This post explores a few of the cross-platform mobile app development tools available in the market today, summarizing their key strengths and weaknesses.
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Apple Watch Review

Avinash (AB), VP – IT at Endeavour, does an Apple Watch Review. He talks about the hits & misses with watchOS 2, and also shares a few enterprise use cases.
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watchOS 2 for Apple Watch app developers

Apple also introduced watchOS 2 during its Keynote at WWDC 2015. Here’s a quick look at how watchOS 2 is different from its predecessor.
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