Posts In Category

DIGITAL CONSUMER

Mobile Advertising

The mobile ads market is flourishing, but are the ads really resonating with the customer? Or are they just ‘X’-ing your ads away? Here’s a look at some key industry stats that reveals what customers really think about mobile ads that are pushed to them. Also included are a few tips for mobile marketers on how they can make their ads seem less intrusive, and draw the customer’s attention through innovative content instead.
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Mobile-First Customer Experiences

With the proliferation of smartphones, customers are increasingly relying on their mobile devices to carry-out their everyday tasks – right from ordering groceries to buying a house. And it’s not just individuals, enterprises too have a renewed focus on mobile, to enable their workforce to access their work-stuff, anytime, anywhere. But being mobile-first means more than just having a mobile app for your brand or having a responsive website; brands need to create experiences for their customers, on mobile.
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Starbucks New Logo Sign

Here’s a look at some of the key digital innovations at Starbucks since Howard Schultz was reinstated as CEO, and how they have helped the coffee king create digital experiences for their customers, boosting loyalty towards the brand.
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Digital Transformation Journey

The post takes a look at the ever evolving digital economy, while deep diving into the key ingredients that comprise a successful digital transformation journey. It also brings into the spotlight, some real world success stories depicting the role of these elements.
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M2M in Smart Cars

In this post, Avinash talks about his tryst with cars, explores how M2M applications are driving the car diagnostics industry, and how it’s furthering the smart car agenda. He also discusses a few challenges this industry faces and proposes a few solutions.
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Apple Watch Review

Avinash (AB), VP – IT at Endeavour, does an Apple Watch Review. He talks about the hits & misses with watchOS 2, and also shares a few enterprise use cases.
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Meerkat Mobile App

The Meerkat is a social animal (belonging to the mongoose family) that lives in colonies established inside burrows, blissfully unaware of the fact that a San Francisco based start-up has made it famous.
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10 CREATIVE WEARABLES DEVICES YOU NEVER THOUGHT YOU WOULD LIVE TO SEE

Smart computing devices, a.k.a wearables, are all the rage now. The Apple Watch, Android Wear and Health Band topics have been beaten to death and that is why we WON’T talk about them.
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Apple Touch ID

Ever since Tim Cook announced the launch of Apple’s first wearable-tech device – the Apple Watch, the tech-world has been abuzz with stories ranging from feature speculations, potential use-cases to alleged sightings. Despite
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Mobile User Behaviour Patterns

Sites that are not optimized for mobile can significantly reduce the number of visitors and in turn impact your end business. Here are a few statistics depicting user behavior on the mobile channel.
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