Mobile Advertising

The mobile ads market is flourishing, but are the ads really resonating with the customer? Or are they just ‘X’-ing your ads away? Here’s a look at some key industry stats that reveals what customers really think about mobile ads that are pushed to them. Also included are a few tips for mobile marketers on how they can make their ads seem less intrusive, and draw the customer’s attention through innovative content instead.
Meerkat and Periscope

Newer apps and platforms—driven by, and including Meerkat and Periscope — promise to deliver targeted content to site-specific users in a way that benefits both the consumer and the creator. This infographic from Salesforce Canada tells you how..
Mukund - Zomato

We got talking with Zomato’s India Business Head for Online Ordering, Mukund Kulashekaran, who tells us why the brand decided to enter the online ordering space and also reveals the company’s plans to enter into new markets, and launch new services.
Albinder Dhindsa, Co-founder, Grofers

We caught up with Albinder Dhindsa, Co-founder of Grofers – one of the fastest growing hyper-local start-ups in India – for a quick chat about the company, the industry, mobility and more.
Digital + Healthcare

[Infographic Included] In this post we talk about how healthcare practitioners and service providers can look to leverage digital, to modernize healthcare services, transform care coordination and make healthcare more affordable. We also talk about specific components that should go into a digital care strategy.
Google Logo Evolution

On September 1st 2015, Google launched a new brand identity and logo. While some call the new look spectacular, a few others have not taken very kindly to this move by Google. Here’s a look at some of the key changes in the design and visual elements.
Augmented Reality

The post uncovers the possibilities that Augmented and Virtual Reality holds for our future, along with a glimpse into the market potential and the massive investments being made in this space.
Mobile-First Customer Experiences

With the proliferation of smartphones, customers are increasingly relying on their mobile devices to carry-out their everyday tasks – right from ordering groceries to buying a house. And it’s not just individuals, enterprises too have a renewed focus on mobile, to enable their workforce to access their work-stuff, anytime, anywhere. But being mobile-first means more than just having a mobile app for your brand or having a responsive website; brands need to create experiences for their customers, on mobile.
Starbucks New Logo Sign

Here’s a look at some of the key digital innovations at Starbucks since Howard Schultz was reinstated as CEO, and how they have helped the coffee king create digital experiences for their customers, boosting loyalty towards the brand.
Connected Retail

The retail industry is one of the pioneers in the IoT (Internet of Things) space and it is constantly looking to leverage technologies like mobile, cloud, RFID, beacons etc. to deliver Connected Retail services and better shopping experiences to its customers. Here’s a look at some of the key trends helping fortify the Connected Retail agenda.