Author Archive

Rahul Aggarwal

Rahul Aggarwal

As Managing Director and a founding member of Endeavour, Rahul ensures that all internal functions at Endeavour run like a well-oiled machine. He plays a crucial role in identifying and grooming future leaders for Endeavour; he also works very closely with the marketing and sales functions, to align their strategies and objectives with the organization’s goals. Rahul’s penchant for marketing and strategy has helped Endeavour define its vision for 2020 and beyond. Outside of work, Rahul is a marathoner and enjoys running with others and making friends along the way.

Augmented Reality

The post uncovers the possibilities that Augmented and Virtual Reality holds for our future, along with a glimpse into the market potential and the massive investments being made in this space.
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Starbucks New Logo Sign

Here’s a look at some of the key digital innovations at Starbucks since Howard Schultz was reinstated as CEO, and how they have helped the coffee king create digital experiences for their customers, boosting loyalty towards the brand.
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Mobile Payment and Digital Wallet

In this post, Rahul takes you through the transition from cash to card and now mobile payment (mPayment). He also highlights some of the popular modes of mobile payment, leading payment services and security challenges associated with mPayment.
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Mobile App Analytics

Mobile is today the most rapidly emerging digital marketing channel, connecting brands with end users in the most personalized ways. However, the rules of the game have been redefined with rise of mobile analytics. Businesses are monitoring users’ mobile activities to identify latent needs, as engagements are moving beyond trigger
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Mobile-Cloud Convergence

‘The Third Platform’ as dubbed by IDC, is a new paradigm whereby storage and data processing are migrated from mobile devices to computational clouds, and converged into a unified, symbiotic platform of mobile-cloud. With increased reliability on mobile devices, cloud storage and services are essential to enhancing the functionalities and
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