Author Archive

Editor's Desk

Editor's Desk

The editor’s desk at Endeavour includes a group of copy editors, business analysts and market researchers who are passionate about disruptive technologies, gadgets and enterprise solutions. With a perfect blend of business acumen and technical know-how, this editorial unit produces insightful thought pieces that cut across industries and domains, for businesses.

Meerkat and Periscope

Newer apps and platforms—driven by, and including Meerkat and Periscope — promise to deliver targeted content to site-specific users in a way that benefits both the consumer and the creator. This infographic from Salesforce Canada tells you how..
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Mukund - Zomato

We got talking with Zomato’s India Business Head for Online Ordering, Mukund Kulashekaran, who tells us why the brand decided to enter the online ordering space and also reveals the company’s plans to enter into new markets, and launch new services.
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Albinder Dhindsa, Co-founder, Grofers

We caught up with Albinder Dhindsa, Co-founder of Grofers – one of the fastest growing hyper-local start-ups in India – for a quick chat about the company, the industry, mobility and more.
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Digital + Healthcare

[Infographic Included] In this post we talk about how healthcare practitioners and service providers can look to leverage digital, to modernize healthcare services, transform care coordination and make healthcare more affordable. We also talk about specific components that should go into a digital care strategy.
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Google Logo Evolution

On September 1st 2015, Google launched a new brand identity and logo. While some call the new look spectacular, a few others have not taken very kindly to this move by Google. Here’s a look at some of the key changes in the design and visual elements.
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Mobile-First Customer Experiences

With the proliferation of smartphones, customers are increasingly relying on their mobile devices to carry-out their everyday tasks – right from ordering groceries to buying a house. And it’s not just individuals, enterprises too have a renewed focus on mobile, to enable their workforce to access their work-stuff, anytime, anywhere. But being mobile-first means more than just having a mobile app for your brand or having a responsive website; brands need to create experiences for their customers, on mobile.
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Connected Retail

The retail industry is one of the pioneers in the IoT (Internet of Things) space and it is constantly looking to leverage technologies like mobile, cloud, RFID, beacons etc. to deliver Connected Retail services and better shopping experiences to its customers. Here’s a look at some of the key trends helping fortify the Connected Retail agenda.
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Retail Cloud

The retail industry is at a saturation point, and it has the option to either scale or stagnate. Are you for or against it? Here are a few crucial points to bear in mind before you decide either way.
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Digital Transformation + Marketing

Learn how the marketing organization is helping businesses usher in a new dawn, by playing an instrumental role in enabling digital transformation.
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Digital Transformation Puzzle

A fun crossword puzzle for IT leaders and enablers to check their digital transformation quotient. If you get ALL the answers right, you’re a digital god!
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