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Imran Khan

Imran Khan

Imran Khan is a Client Service Director in Nielsen’s Marketing Effectiveness Practice, based in New York City. In his current role, he works with CPG/Retail brands to measure and improve their advertising performance by optimizing media reach, improve consumer resonance, and boost ROI across digital and traditional platforms. Prior to his current role, he led Nielsen’s marketing mix engagements in Malaysia, and served as the Research Lead for social media advisory in Asia, Middle East, and Africa. Before joining Nielsen, Imran was a management consultant in the technology sector. He has a BS in International Business from the State University of New York at Buffalo.

Mobile Advertising

The mobile ads market is flourishing, but are the ads really resonating with the customer? Or are they just ‘X’-ing your ads away? Here’s a look at some key industry stats that reveals what customers really think about mobile ads that are pushed to them. Also included are a few tips for mobile marketers on how they can make their ads seem less intrusive, and draw the customer’s attention through innovative content instead.
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